About DealerPointe™
Straight Answers for Dealers, From Someone Who Has Done the Work.
DealerPointe was founded in 2019 in the Raleigh-Durham area to help dealerships and the companies that serve them run better. Our experience in automotive retail and technology goes back decades.
What We Do
Four Services, One Way of Working
Lead Offering
Censa™ Technology Expense Optimization
Find and cut waste in software and technology spend.
Dealerships
Process Design & Customer Retention
Written, trained processes across departments.
Transactions
Specialized Advisory & Transactions
Due diligence, integration, and import guidance.
Autotech
Fractional GTM & Revenue Leadership
Senior revenue leadership, part time.
The Founder
Charles Daniel
Founder & Principal Advisor - Creator of Censa™
Charlie has spent decades in automotive retail and technology, on the dealership side and the vendor side. He has run operations, led sales teams, and helped dealer groups choose and roll out the tools they depend on.
Censa grew out of a pattern he saw in store after store: good tools bought one department at a time, and nobody looking at the whole bill. Censa makes that review quick, and leaves every decision with the dealer.
Charlie works with every client directly. When you call DealerPointe, you talk to the person doing the work.
How We Work
What You Can Count On
You Decide
We bring the analysis and the options. Every decision stays with you.
Advice, Never Access
We don’t install, configure, or log into your systems. Your staff and vendors run them.
Your Customers' Data Stays Yours
We work hard never to see your customers’ data. If we ever see it by accident, we don’t keep it, and we tell you.