Your F&I agency should provide your dealership with — MORE! They must be focused on providing the best-in-class products not their commissions. They should be well versed in the changing retail environment and provide insight on long term planning. Provide additional support in social media and digital marketing to enhance your strategy, and help navigate through new technology available to facilitate the F&I process.
Most importantly, dealers need an agency partner with a game-plan on how to make all the above happen. Regardless of what business model or size operation, the one with a clear vision and game-plan that is executed effectively wins. When choosing an F&I agency they should provide a customized game-plan for today’s evolving market. This will assure they are thinking ahead and have constructive plans to grow your business.
Here are some simple questions to ask yourself:
Does Your Agency Provide the Virtual Presence Needed for Todays Market?
The industry has changed more in a 6-month span than ever imagined. Information overload is provided to consumers online and many are not informed well enough regarding the benefits of specific products to make a decision. A virtual F&I method is needed to help consumers make good buying decisions which ultimately effects the overall performance of your dealership.
F&I agencies today must be as well versed in digital marketing methods as the products themselves. Minimizing choices online versus in-store provides a distinct advantage to both parties. Every consumers knowledge and understanding of F&I products are different. Designing a market strategy that efficiently explains the benefits of the products and engages the consumer early in the process is crucial to increasing product penetration both virtually as well as in-store.
Can Your F&I Agency Provide Insight Through the Maze of F&I Technology?
Dealerships are being inundated with technology designed to address every part of the F&I process. Yes, technology can save valuable time, eliminate errors, and provide a consistent process of presenting products. The concern lies in purchasing technology without a definitive plan, this could be a huge waste of money.
Today’s F&I agencies must be well versed in the technology available in the market space, know and understand your goals, and be able to help and support your team with the F&I technology available today. However, technology simply does not work if there is no game plan. Agencies who provide a customized game plan will save dealers from costly mistakes and enable them to build a more efficient process, leading to more profits!
Today’s progressive F&I agencies like DealerPointe are well equipped to meet the demands of today’s market and can help their dealer partners to stay in front of their competition.
We look forward to discussing your concerns, vision, and help you develop an evolving strategy plan for today’s market. Visit www.dealerpointe.com to learn more about how we can help.