Multimedia Production
From logo creation and social media posts to websites and custom animated videos, DealerPointe has the knowledge and experience to help your business grow. We can create graphics, videos, and animations that grab people’s attention and gets them looking at what your business has to offer.
Digital Design
Can you attract somebody’s attention at a glance? Most people have become numb to the endless onslaught of advertisements thrown at them when scrolling through their phone. If you’re only putting out generic looking content when everybody has access to graphics and videos, your content is just going to get glossed over or ignored completely. So how do you stand out from the endless stream of content? By using more than just your typical still graphics and stock footage.
At DealerPointe we have the capability to create custom high quality graphics, audio, video, and animations that fit the needs of your business.
What About Generative AI?
Why can’t I just use generative AI to create my content? The simple answer is that you can, it’s easier than ever for anybody to create images and videos, even with no prior experience. There’s a few problems with this concept. Can you prove that you have the rights to use the content that was generated? If not then your company could be liable for copyright infringement. Does the generated content align with the design language of your brand? If it doesn’t then you’re not getting the most out of your content. Simply put, it’s not building your brand recognition because there’s a lack of consistency.
How Can Multimedia Production Improve My Business?
It’s more important than ever to be capable of attracting customers through digital platforms. In order to do that you must have consistent branding across all of your content, and for your content to make a lasting impression on your audience. At DealerPointe we can help your business achieve just that by creating content that will capture consumers attention.
Website Design
A website is one of the most important factors in your success as a business in the digital world. It is not only how customers will purchase from you or begin the buying process, but also your company’s public facing image that will determine how consumers view your brand. Does your website provide the user with an easy to understand flow of information that demonstrates to them what you offer, what they need to do to proceed and entices them to do so? Does your website both look and function great on mobile and desktop?
DealerPointe can help design a website for your business, or we can advise on how to improve your existing site to make the most out of every potential customer that visits your website.
Brand Management
When you need to have a presence across a number of different platforms, it is increasingly important to have a consistent design language. Consumers learn to recognize brands from their colors, font, and imagery. So these should remain consistent throughout every piece of content your company puts out. How do manage this? By using a brand book that provides guidelines for creating content. That way no matter who is designing it, whether it be an employee at your company or a third party, the look and feel will remain consistent and you will be more likely to develop brand recognition with your target audience.
At DealerPointe we can help by designing a brand book for your company or by fine tuning what you already have to better represent who your company is and how it will be perceived by consumers.
